We’ve all had varying experiences while using certain mobile apps, websites and web apps. Some apps are more user-friendly and safer to use. We are more attracted to some search engines and websites because it is easier to find the information we want at any time. Certain software applications become our default applications because they provide the needed functionality with fewer user journeys.

All of these memorable user experiences are the result of well-planned and executed design solutions. Businesses that understand the importance of UX design understand the importance of providing memorable experiences to their users and believe in building long-lasting relationships with them.

UX is the process of designing digital or physical products that are beneficial, simple to use, and enjoyable to interact with for your customers. UX is all about enriching the experience that users have when they interact with your product and making sure they derive the expected value from what you are offering.

Beyond giving customers what they say they want or even just checklist features, a genuine user experience goes above and beyond. It incorporates the services of marketing, engineering, interface design, graphical design, and more in a seamless manner.

UX encompasses all elements of how end users interact with a company, its offerings, and its services. An excellent method for creating authentic and meaningful experiences for users is user experience design.

Factors that Influence User Experience

According to Peter Morville, a pioneer in the field of user experience who has written several best-selling books and consults for many Fortune 500 companies on UX, seven factors define user experience:

The numbers supporting UX

A positive user experience benefits businesses. A Forester study found that businesses that invest in UX experience lower customer acquisition costs, lower support costs, higher customer retention rates, and larger market shares.

Let's use quantitative language to support the case for the importance of UX design.

According to MITX (Massachusetts Innovation and Technology exchange) research, UX design can cut inefficiencies by up to 50% by preventing wasted web development time.

Another study by Soussan Djamasbi et al. (2014) that examined web design and the mobile user experience. The following outcomes came from improving the mobile UX:

an increase in sales of 30%, a reduction of 50% in bounce rates and an increase of 70% in the number of products sold.

Every year, businesses lose $62 billion as a result of subpar customer service. Customers abandon purchases in the proportion of 70% when the user experience is poor. 91% of people who don't complain simply leave, and 13% of them tell 15 additional people about their negative experiences.

According to research, every dollar spent on UX generates an average return of $100. That represents a staggering ROI of 9,900%. Your website's conversion rate could increase by up to 200% with a well-designed user interface, and by up to 400% with an improved UX design. For a better user experience, eight out of ten customers are willing to pay more.

How UX drives marketing revenue

Prioritizing UX and design has several advantages that increase overall revenue and profit. They include:

Reduced Development Cost and Time: It saves time and money to develop the ideal solution from the start.

Instilled responsibility: Many businesses make user-centric design everyone's responsibility rather than a department-specific task. Companies can create enormous value when they get past their tendencies toward isolationism.

Increased Job Satisfaction: When workers are a part of an effective ecosystem, it facilitates task completion and has a positive effect on their level of job satisfaction.

Boosts Productivity: Poorly designed systems can hinder productivity, but better processes can help complete tasks more quickly, boosting output and boosting revenue and profits.

Increased Customer Satisfaction and Loyalty: Consumer satisfaction and loyalty are increased by good UX. It makes perfect sense that happy customers are more likely to make subsequent purchases.

Increased Sales: As opposed to those that provide a poor user experience, products and services that offer an excellent UX typically sell better.

What should you do? Key takeaways from LiTT

Think about user experience design from the start.

It's important to introduce UX early because you can set objectives from the start. Setting the vision consistently throughout all processes and finding solutions to real issues with products and services early on is beneficial.

Consider goals from a UX perspective and identify key users as well. To better align with the opinions of your app users and work together to meet your business objectives.

It goes without saying that if you make sure that your app's user design is well thought out from the start, it eliminates any potential hiccups in the future, saving time and development costs.

Engage the designers all the way through

Designers are usually involved from the start of the project's development phase until the designs are delivered in a typical project lifecycle. The designer is then bid farewell, and the company assumes responsibility for making all decisions involving experience and innovation.

Forming a collaborative team with the designers is crucial because they will be involved in the product's development and even maintenance phases. UX designers should provide feedback on product modifications, alterations, and updates throughout the product's lifespan.

Invest in research rather than opinions

As UX designers, we frequently see products that perform poorly because the end-user was not considered during the design process. These products are the result of circumstances where key decisions are typically made by executives who believe they are familiar with their users. The product is therefore made for executives rather than for consumers.

UX must be managed by numbers, and decisions must be supported by data, facts, and research. Never is it just an opinion. A usability test of the product is the first step in enhancing the user experience and gaining business benefits. This procedure reveals the most frequent issues, assisting the designer in identifying the rough spots in the journey.

Iterate continuously for relentless improvement

Excellence requires ongoing effort. Learning, testing, and iterating with users are ongoing processes. The continuity can help to identify great opportunities for developing ground-breaking products, as well as early risk reduction.

Keep user research at the centre of the app development process. You can combine quantitative techniques like large sample-size surveys with qualitative research methods like ethnographic interviews. The data insights can help to select outstanding design work and generate proportionally more revenue from apps.