As a business organisation, a foundational building block is to focus obsessively on the customer. Customer-centric businesses generate greater profits, increased employee engagement, and more satisfied customers. All customer-centric enterprises deliver whole-product solutions that are designed with a deep understanding of customer needs. Business Organisations are moving beyond one-time transactions to sustaining a longer term relationship with the customer.
Innovation Games help teams better understand customers and stakeholders. They create fun but serious ways you can work with your customers to better understand their needs. This can be contrasted with traditional surveys, which are often not designed to be fun and may not include a heavy emphasis on collaboration.
Carlos Ankora, SPC